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Marketing management :

Rajagopal

Marketing management : text and cases / Rajagopal - New Delhi : Vikas Publishing House, 2000 - xvii, 303 p. : ill ; 24 cm

Includes bibliographical references and index.

ISBN: 8125907734 9788125907732

Subjects--Topical Terms:
Consumer behaviour

Subjects--Index Terms: Marketing Marketing Management Consumer behaviour

Index Terms--Genre/Form:
Case studies

Dewey Class. No.: 658.802 / RAM 2000

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