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Strategic management :

Dess, Gregory G.

Strategic management : creating competitive advantages / Gregory G. Dess, G.T. Lumpkin. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxi, 455 p. : ill. ; 23 cm.

Includes bibliographical references and index.

PART 1: Strategic Analysis Chapter 1 - Strategic Management: Creating Competitive Advantages Chapter 2 - Analyzing the External Environment of the Firm Chapter 3 - Assessing the Internal Environment of the Firm Chapter 4 - Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources Part II: Strategy Formulation Chapter 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 - Corporate-Level Strategy: Creating Value Through Diversification Chapter 7 - International Strategy: Creating Value in Global Markets Chapter 8 - The Internet and E-Commerce: Creating Value through E-Business Strategies Part III: Strategy Implementation Chapter 9 - Implementing Strategy: Achieving Effective Strategic Control Chapter 10 - Implementing Strategy: Creating Effective Organizational Designs Chapter 11 - Effective Strategic Leadership: Creating a Learning Organization and an Ethical Culture Chapter 12 - Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation Part IV: Case Analysis Chapter 13 - Analyzing Strategic Management Cases TOC

Summary:
Provides a treatment of traditional topics in strategic management as well as contemporary topics such as, entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) aim to bring key concepts to life.



0072509171 9780072509175 0071151060 9780071151061

2002024405


Strategic planning.

HD30.28 / .D4743 2003

658.4012 / DES 2003