Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. International ed. - Boston ; London : McGraw-Hill, 2007. - xvii, 813 p. : ill. ; 26 cm.

"McGraw-Hill international edition"--Cover. Previous ed.: 2004.

Includes bibliographical references and index.

Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management --
Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function --
Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development --
Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling --
Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers. Table of contents



0256097909 9780071259835 (pbk.) 007125983X (pbk. : MHID)


Marketing--Management.
Marketing--Management--Case studies.

658.8 / DOF 1992

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