Bovée, Courtland L.

Marketing / Courtland L. Bovée, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .

Online version:
Bovée, Courtland L.
Marketing.
New York : McGraw-Hill, c1992
(OCoLC)768164349

Includes bibliographical references and indexes.



0070067341 9780070067349

91021267


Marketing.

HF5415 / .B6213 1992

658.8 / BOM 1992

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