Lamb, Charles W.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.



0538813687 9780538813686

91026199


Marketing.
Marketing--Management.

HF5415 / .L2624 1992

658.8 / LAP 1992

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