Hammerich, Irene.

Developing online content : the principles of writing and editing for the Web / Irene Hammerich, Claire Harrison. - New York : John Wiley & Sons, c2002. - xv, 384 p. : ill. ; 24 cm.

Includes bibliographical references (p. 363-373) and index.

Ch. 1. A Funny Thing Happened on the Way to the Web --
Ch. 2. Audience, Audience, Audience! --
Ch. 3. Organizing a Web Site: "Elementary, My Dear Watson" --
Ch. 4. E-Rhetoric: A New Form of Persuasion --
Ch. 5. Is Seeing Believing? The Art of Visual Rhetoric --
Ch. 6. Links, Logic, and the Layered Reader --
Ch. 7. Writing/Editing for the Web Page; Writing/Editing to the Web Screen --
Ch. 8. Content + Technology: A Surprising Alliance --
Ch. 9. Keep CALM: Content and Logical Management --
Ch. 10. The Business of Web Writing/Editing --
Ch. 11. After Words and For Words --
App. HTML Codes for Special Text Characters. Table of contents

A blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. A guide through the site development process, strategies such as how to structure



0471146110 9780471146117

12746411


Web sites--Design.
English language--Composition and exercises.
Web site development.
Online authorship.

TK5105.888 / .H357 2002

004.678 / HAD 2002

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