Services marketing /
Woodruffe, Helen.
Services marketing / Helen Woodruffe. - London; New Delhi : Financial Times Pitman Publishing, 1995. - ix, 307 p. : ill ; 24 cm. - Frameworks .
Bibliography: p299. - Includes index.
Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.
Summary:
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
0273634216 9780273634218 0712110399 9780712110396
Service industries--Marketing--Management.
658.8 / WOS 1992
Services marketing / Helen Woodruffe. - London; New Delhi : Financial Times Pitman Publishing, 1995. - ix, 307 p. : ill ; 24 cm. - Frameworks .
Bibliography: p299. - Includes index.
Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.
Summary:
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
0273634216 9780273634218 0712110399 9780712110396
Service industries--Marketing--Management.
658.8 / WOS 1992