Microeconomics for MBAs :

McKenzie, Richard B.

Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee. - Cambridge ; New York : Cambridge University Press, 2006. - xxv, 689 p. : ill. ; 24 cm. +

Includes bibliographical references (p. 651-667) and index.

Microeconomics : a way of thinking about business --
Competitive product markets and firm decisions --
Principles of rational behaviour at work in society and business --
The logic of group behaviour in business and elsewhere --
Government controls : how management incentives are affected --
Reasons for firms and incentives --
Consumer choice and demand in traditional and network markets --
Product costs and business decisions --
Production cost short run and long run --
Firm production under idealized competitive conditions --
Monopoly power and firm pricing decisions --
Firm strategy under imperfectly competitive market conditions --
Competitive and monopsonistic labor markets --
Problems in collective decision making --
International trade and finance. TOC

"This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.

0521859816 (hbk.) 9780521859813


Managerial economics.

HB172 / .M396 2006

338.50711 / MCM 2006

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