Halve, Anand Bhaskar, 1955-

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.

Includes bibliographical references (p. [253]) and index.



8178295490 (India : pbk) 0761933549 (U.S. : pbk)

2005019506


Advertising.
Advertising--India.

HF5823 / .H3135 2005

659.1 / HAP 2005

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