Managing small business : an entrepreneurial emphasis. - 14th ed. - Australia ; United Kingdom : South-Western Cengage Learning, c2008. - xxiii, 744 p. : ill. ; 28 cm.

Previous ed. published as: Small business management: an entrepreneurial emphasis / Justin G. Longenecker ... [et al.]. 2006.

Includes bibliographical references and index.

The entrepreneurial life --
Entrepreneurial integrity: a gateway to small business opportunity --
Getting started --
Franchises and buyouts --
The family business --
The business plan: visualizing the dream --
The marketing plan --
The human resource plan: managers, owners, allies, and directors --
The location plan --
The financial plan, part 1: projecting financial requirements --
The financial plan, part 2: finding sources of funds --
The harvest plan --
Customer relationships: the key ingredient --
Product and supply chain management --
Pricing and credit decisions --
Promotional planning --
Global marketing --
Professional management in the entrepreneurial firm --
Managing human resources --
Managing operations --
Managing risk --
Managing assets --
Evaluating financial performance. Table of contents



9780538737289 0324662890 053873728X (pbk.) : 9780324827859 (Internet access card) : 0324827857 (Internet access card) :


Small business--Management.

658.022 / MAN 2008

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