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Principles of advertising :

Lee, Monle

Principles of advertising : a global perspective / - 2nd ed. - New Delhi : Viva Books, 2007. - xxi, 427 p. : ill.: figures, tables ; 2007.

Includes Bibliographical References and Index.

ISBN: 8130904748 Paper back

Subjects--Index Terms: Advertising Advertising

Dewey Class. No.: 659.1 / LEP 2007

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