International business :
Morrison, Janet.
International business : challenges in a changing world / Janet Morrison. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xxxvi, 641 p. : col. ill., maps ; 28 cm.
Includes bibliographical references (p. 619-625) and indexes.
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
Summary:
"This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming."--BOOK JACKET.
9781403945631 (alk. paper) 1403945632 (alk. paper)
2008030086
International business enterprises.
Globalization--Economic aspects.
International trade.
Competition, International.
HD62.4 / .M677 2009
658.049 / MOI 2009
International business : challenges in a changing world / Janet Morrison. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xxxvi, 641 p. : col. ill., maps ; 28 cm.
Includes bibliographical references (p. 619-625) and indexes.
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
Summary:
"This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming."--BOOK JACKET.
9781403945631 (alk. paper) 1403945632 (alk. paper)
2008030086
International business enterprises.
Globalization--Economic aspects.
International trade.
Competition, International.
HD62.4 / .M677 2009
658.049 / MOI 2009