Hill, Charles W. L.

Strategic management : an integrated approach / Charles W.L. Hill, Gareth R. Jones. - 11 ed. - xxvii, 467, 380 pages, 530, 223 pages, 16 pages diversement numérotées : illustrations, graphiques, principalement en couleur ; 26 cm.

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.2. External Analysis: The Identification of Opportunities and Threats.Part II: THE NATURE OF COMPETITIVE ADVANTAGE.3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.4. Building Competitive Advantage Through Functional-Level Strategy.Part III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technology.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Related and Unrelated Diversification.Part IV: IMPLEMENTING STRATEGY.11. Corporate Performance, Governance, and Business Ethics.12. Implementing Strategy in Companies that Compete in a Single Industry.13. Implementing Strategy in Companies that Compete Across Industries and Countries.Part V: CASES IN STRATEGIC MANAGEMENT.



9781285184487 1285184483


Management

22 / HIS 2013

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University