Ivanovic, A.,

Dictionary of marketing / A. Ivanovic, P.H. Collin. - 3rd ed. - London : Bloomsbury, 2003. - 1 online resource (vi, 297 p.) - Bloomsbury reference .

Title from e-book title screen (viewed October 15, 2007). Previous ed.: 1996.



9786610225897


Marketing--Dictionaries.

HF5415

658.8003 / IVD 2003

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