Ellet, William.

The case study handbook : a student's guide / William Ellet. - Revised edition. - Boston : Harvard Business Review Press, 2018. - vi, 253 p. : illustrations ; 24 cm.

Includes index.

What is the case method? What's in it for you? --
Part I. Analyzing cases. What is a case? --
The skills you need to read and analyze a case --
How to analyze decision scenario cases --
How to analyze evaluation scenario cases --
How to analyze problem-diagnosis scenario cases --
Part II. Discussing cases. How to prepare and discuss cases --
Part III. Writing about cases. How to write case-based essays --
How to write decision scenario essays --
How to write evaluation scenario essays --
Writing about problem-diagnosis scenarios --
Part IV. Cases for analysis and writing. General Motors : Packard Electric Division --
Malaysia in the 1990s (A) --
Allentown Materials Corporation : the Electronic Products Division (abridged) --
Part V. Study guides for case analysis and writing. Study guide for decision scenario cases --
Study guide for evaluation scenario cases --
Study guide for problem-diagnosis scenario cases. Table of contents

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters Read more...

9781633696150 1633696154


Management--Case studies--Study and teaching.

HD30.4 / .E435 2018

658 / ELC 2018

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