Marketing : (Record no. 2328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904cam a22002895a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2328 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140609193851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910118s1991 maua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395433584 |
| International Standard Book Number | 9780395433584 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)22867876 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | BD-DhEWU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | IN PROCESS (ONLINE) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRM 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 11514 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Hougton Mifflin Co., |
| Date of publication, distribution, etc | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 774, 124 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Sagar Shahanawaz |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | WorldCat details |
| Uniform Resource Identifier | http://www.worldcat.org/title/marketing-concepts-and-strategies/oclc/22867876&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Dr. S. R. Lasker Library, EWU | Dr. S. R. Lasker Library, EWU | Reserve Section | 05/03/1998 | 0.00 | 1 | 658.8 PRM 1991 | 2818 | 25/06/2011 | 21/06/2011 | C-1 | Text |