Basic marketing : (Record no. 2333)

000 -LEADER
fixed length control field 02440cam a2200397 a 4500
001 - CONTROL NUMBER
EWU control number 2333
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190321020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920812s1993 ilua g b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92031792
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025610509X
International Standard Book Number 9780256105094
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCoLC)26636145
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and Year MCB 1993
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 11584
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763, 15, 14 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
440 #4 -
Title The Irwin series in marketing
-- 11585
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 723-760) and indexes.
505 ## - FORMATTED CONTENTS NOTE
Title Table of contents
Contents note Marketing's role in the global economy --<br/>Marketing's role within the firm or nonprofit organization --<br/>Finding target market opportunities with market segmentation --<br/>Evaluating opportunities in the changing marketing environment --<br/>Getting information for marketing decisions --<br/>Demographic dimensions of global consumer markets --<br/>Behavioral dimensions of the consumer market --<br/>Business and organizational customers and their buying behavior --<br/>Elements of product planning for goods and services --<br/>Product management and new-product development --<br/>Place and development of channel systems --<br/>Logistics and distribution customer service --<br/>Retailers and their strategy planning --<br/>Wholesalers and their strategy planning --<br/>Promotion: Introduction --<br/>Personal selling --<br/>Advertising --<br/>Pricing objectives and policies --<br/>Price setting in the business world --<br/>Planning and implementing quality marketing programs --<br/>Controlling marketing plans and programs --<br/>Ethical marketing in a consumer-oriented world: appraisal and challenges.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing
General subdivision Management.
9 (RLIN) 11586
Topical term or geographic name Marketing
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 11587
Topical term or geographic name Export marketing
General subdivision Management.
9 (RLIN) 11588
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 11589
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/basic-marketing-a-global-managerial-approach/oclc/26636145&referer=brief_results
Materials Specified E-Book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/2333
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Koha issues (borrowed), all copies 4
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Koha item type Price effective from
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 1997-07-09 Asia Foundation 0.00 1 658.8 MCB 1212 2015-10-30 2015-10-30 C-2 Text  
      Non-fiction EWU Library EWU Library Circulation Section 1997-07-09 Asia Foundation 0.00 3 658.8 MCB 1213 2019-03-20 2019-03-20 C-3 Text  
      Non-fiction EWU Library EWU Library Circulation Section 1997-07-09 Asia Foundation 0.00   658.8 MCB 1215     C-5 Text  
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 1997-07-09 Asia Foundation 0.00   658.8 MCB 1211     C-1 Text  
      Non-fiction EWU Library EWU Library Circulation Section 1997-07-09 Asia Foundation 0.00   658.8 MCB 1214     C-4 Text  
      Non-fiction EWU Library EWU Library E-book 2018-02-12       658.8 MCB 1993   2018-02-12     E-Book 2018-02-12

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