MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01909pam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2693 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160309020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940225s1995 iluab g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256125392 |
|
|---|
| International Standard Book Number |
0256173672 (annotated instructor's edition) |
|
|---|
| International Standard Book Number |
9780256125399 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)30034808 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.C5275 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
CHM 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A. |
| 9 (RLIN) |
11562 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
creating value for customers / |
| Statement of responsibility, etc |
Gilbert A. Churchill, Jr., J. Paul Peter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burr Ridge, Ill. : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 703 p. : |
| Other physical details |
col. ill., col. maps ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 655-674) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Marketing: creating value for customers --<br/>Marketing environment --<br/>Meeting social and ethical standards in marketing --<br/>Marketing in a global environment --<br/>Strategic marketing planning --<br/>Creating a marketing plan --<br/>Implementing and controlling the marketing effort --<br/>Marketing research: information and technology --<br/>Consumer behavior --<br/>Organizational buying behavior --<br/>Marketing segmentation --<br/>New products --<br/>Existing products --<br/>Services --<br/>Fundamentals of pricing --<br/>Pricing goods and services --<br/>Managing distribution channels --<br/>Wholesaling, retailing, and physical distribution --<br/>Communications mix --<br/>Advertising, sales promotion, and publicity --<br/>Personal selling and sales management --<br/>Maintaining competitive advantage --<br/>Mathematics used in marketing. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
11563 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 9 (RLIN) |
10665 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/marketing-creating-value-for-customers/oclc/30034808&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
3 |