MARC details
| 000 -LEADER |
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| fixed length control field |
03151cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
3425 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180131155232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030930s1997 nyua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471179809 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
9780471179801 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)36755821 |
| -- |
(BD-DhEWU)3425 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.B47 1997 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
005.7 |
| Item number |
BED 1997 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Michael J. A. |
| 9 (RLIN) |
3065 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Data mining techniques : |
| Remainder of title |
for marketing, sales, and customer support / |
| Statement of responsibility, etc |
Michael J.A. Berry and Gordon Linoff. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 454 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 443-444) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Why Data Mining? --<br/>2. Virtuous Cycle of Data Mining --<br/>3. Virtuous Cycle in Practice --<br/>4. What Can Data Mining Do? --<br/>5. Data Mining Methodology --<br/>6. Measuring the Effectiveness of Data Mining --<br/>7. Overview of Data Mining Techniques --<br/>8. Market Basket Analysis --<br/>9. Memory-Based Reasoning --<br/>10. Automatic Cluster Detection --<br/>11. Link Analysis --<br/>12. Decision Trees --<br/>13. Artificial Neural Networks --<br/>14. Genetic Algorithms --<br/>15. Data Mining and the Corporate Data Warehouse --<br/>16. Where Does OLAP Fit In? --<br/>17. Choosing the Right Tool for the Job --<br/>18. Putting Data Mining to Work. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about how leading companies across North America are using data mining to beat the competition; how each tool works, and how to pick the right one for the job; seven powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets, and how to prepare data sources for data mining, and how to evaluate and use the results you get." "Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems."--Jacket. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
CSE |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 9 (RLIN) |
3066 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
3067 |
|
|---|
| Topical term or geographic name as entry element |
Business |
| General subdivision |
Data processing. |
| 9 (RLIN) |
1155 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linoff, Gordon. |
| 9 (RLIN) |
3068 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat Details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/data-mining-techniques-for-marketing-sales-and-customer-support/oclc/36755821&referer=brief_results |
|
|---|
| Materials specified |
Ebook Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/3425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
1 |