Mastering marketing management / (Record no. 4082)

000 -LEADER
fixed length control field 01682cam a2200337 a 4500
001 - CONTROL NUMBER
EWU control number 4082
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190311211214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020211s2002 enka g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333948971
International Standard Book Number 9780333948972
International Standard Book Number 0333693434 series
International Standard Book Number 9780333693438
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCLC)48977692
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Language of cataloging eng
Modifying agency BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Author mark and Year CAM 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cartwright, Roger.
9 (RLIN) 11723
245 10 - TITLE STATEMENT
Title Mastering marketing management /
Statement of responsibility, etc Roger Cartwright.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke :
Name of publisher, distributor, etc Palgrave in association with St Anthony's, Oxford,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent x, 334 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Title Table of contents
Contents note Pt. 1. Introduction --<br/>1. What is marketing? --<br/>2. Understanding the organisation --<br/>3. Understanding the market --<br/>4. Market research --<br/>5. Competition --<br/>Pt. 2. Product/Customer Value --<br/>6. Needs and wants --<br/>7. Understanding the product --<br/>8. Portfolios and life cycles --<br/>Pt. 3. Price/Cost --<br/>9. Costs --<br/>10. Quality, value and price --<br/>Pt. 4. Promotion/Communications --<br/>11. Advertising --<br/>12. Image and public relations --<br/>Pt. 5. Place/Convenience --<br/>13. Distribution channels --<br/>14. Understanding the customer --<br/>Pt. 6. Conclusion --<br/>15. The marketing plan.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing
General subdivision Management.
9 (RLIN) 11724
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element St. Antony's College (University of Oxford)
9 (RLIN) 11725
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier https://www.worldcat.org/title/mastering-marketing-management/oclc/48977692&referer=brief_results
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Full call number Barcode Copy number Koha item type
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2005-06-28 Karim International 960.00 658.802 CAM 2002 15430 C-1 Text
      Non-fiction EWU Library EWU Library Circulation Section 2005-06-28 Karim International 960.00 658.802 CAM 2002 15431 C-2 Text

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