Principles of marketing / (Record no. 4658)

000 -LEADER
fixed length control field 02262cam a22004094a 4500
001 - CONTROL NUMBER
EWU control number 4658
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190314020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041214r2006 ii a g b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120328256
International Standard Book Number 8120328256
International Standard Book Number 9788120328259
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCoLC)818817013
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- IXA
-- BTCTA
-- YDXCP
-- CE@
-- OCLCQ
-- DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2006
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
DDC edition 22
Author mark and Year KOP 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 11607
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. ;
-- New Delhi :
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Accession no. 17160 lost & replace by faculty, has given latest 13rd ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Contents note Marketing --<br/>Company and marketing strategy : partnering to build customer relationships --<br/>The marketing environment --<br/>Managing marketing information --<br/>Consumer markets and consumer buyer behavior --<br/>Business markets and business buyer behavior --<br/>Segmentation, targeting, and positioning : building the right relationships with the right customers --<br/>Product, services, and branding strategy --<br/>New-product development and product life-cycle strategies --<br/>Pricing products : pricing considerations and strategies --<br/>Pricing products : pricing strategies --<br/>Marketing channels and supply chain management --<br/>Retailing and wholesaling --<br/>Integrated marketing communications strategy --<br/>Personal selling and direct marketing --<br/>Creating competitive advantage --<br/>Marketing in the digital age --<br/>The global marketplace --<br/>Marketing and society : social responsibilityand marketing ethics.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing.
9 (RLIN) 11608
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing -- Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 10225
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/principles-of-marketing/oclc/818817013&referer=brief_results
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Koha issues (borrowed), all copies 24
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Full call number Barcode Copy number Koha item type Total Checkouts Date last seen Date checked out Checked out
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17158 C-2 Text        
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17159 C-3 Text        
      Non-fiction EWU Library EWU Library Circulation Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17161 C-5 Text 15 2017-08-18 2017-08-18  
      Non-fiction EWU Library EWU Library Circulation Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17163 C-7 Text 5 2019-03-14 2019-03-13  
      Non-fiction EWU Library EWU Library Circulation Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17165 C-9 Text 3 2014-02-05 2014-01-28  
      Non-fiction EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21690 C-12 Text 5 2018-10-01 2018-10-01 2018-12-20
      Non-fiction EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21692 C-14 Text 5 2014-05-12 2014-04-15  
        EWU Library EWU Library   2008-04-02 Parama 725.00 658.8 KOP 4844-21694 C-16 Text 5 2012-03-05 2012-03-04  
        EWU Library EWU Library   2008-04-02 Parama 725.00 658.8 KOP 4844-21697 C-19 Text 6 2014-02-19 2014-02-12  
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2006-02-16 Karim International 735.00 658.802 KOP 2006 17157 C-1 Text        
      Non-fiction EWU Library EWU Library Circulation Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17162 C-6 Text 6 2019-03-10 2019-03-05  
      Non-fiction EWU Library EWU Library Circulation Section 2006-02-18 Karim International 735.00 658.8 KOP 2006 17164 C-8 Text 11 2014-03-11 2014-03-05  
      Non-fiction EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21688 C-10 Text 2 2018-02-27 2018-02-25  
      Non-fiction EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21689 C-11 Text 5 2017-07-24 2017-07-17  
        EWU Library EWU Library   2008-04-02 Parama 725.00 658.8 KOP 4844-21691 C-13 Text 1 2013-10-07 2013-10-07  
      Non-fiction EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21693 C-15 Text 5 2016-03-10 2016-03-03  
        EWU Library EWU Library   2008-04-02 Parama 725.00 658.8 KOP 4844-21695 C-17 Text 2 2015-01-15 2014-12-04  
        EWU Library EWU Library Circulation Section 2008-04-02 Parama 725.00 658.8 KOP 2006 21696 C-18 Text 5 2017-08-21 2017-08-16  

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