Principles of marketing / (Record no. 5844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01642cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| EWU control number | 5844 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190529020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250508s2008 njua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132390026 (alk. paper) |
| International Standard Book Number | 0132390027 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| OCLC control number | (OCoLC)ocm77575083 |
| OCLC control number | (OCoLC)818817090 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | NLGGC |
| -- | DLC |
| -- | BD-DhEWU |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author mark and Year | KOP 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 10221 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 577 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R-1 - R-30) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Part 1 --<br/>Defining marketing and the marketing process --<br/>Part 2 --<br/>Understanding the marketplace and consumers --<br/>Part 3 --<br/>Desining a customer-Driven marketing strategy and integrated marketing mix --<br/>Part 4 Extending marketing. |
| Title | Table of contents |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name | Marketing. |
| 9 (RLIN) | 10222 |
| Topical term or geographic name | Management. |
| 9 (RLIN) | 10223 |
| Topical term or geographic name | Consumer. |
| 9 (RLIN) | 10224 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 10225 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials Specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| Materials Specified | WorldCat details |
| Uniform Resource Identifier | http://www.worldcat.org/title/principles-of-marketing/oclc/818817090&referer=brief_results |
| Materials Specified | E-book Fulltext |
| Uniform Resource Identifier | http://lib.ewubd.edu/ebook/5844 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Text |
| Koha issues (borrowed), all copies | 106 |
| 953 ## - Fulltext in GSDL | |
| Is Fulltext Available in GSDL? | Not Avaialable |
| Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date of accession | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Koha item type | Total Renewals | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Fiction | EWU Library | EWU Library | Reserve Section | 2008-05-25 | Associated Business Corporation | 780.00 | 2 | 658.8 KOP 2008 | 21767 | 2014-04-01 | 2014-04-01 | C-1 | Text | ||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 3 | 658.8 KOP 2008 | 21770 | 2017-08-23 | 2017-08-16 | C-4 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 2 | 658.8 KOP 2008 | 21771 | 2016-11-06 | 2016-10-31 | C-5 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 13 | 658.8 KOP 2008 | 21774 | 2017-08-23 | 2017-08-16 | C-8 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 29 | 658.8 KOP 2008 | 6131-21775 | 2014-12-08 | 2014-12-02 | C-9 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 17 | 658.8 KOP 2008 | 21776 | 2016-12-14 | 2016-12-08 | C-10 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 31 | 658.8 KOP 2008 | 21781 | 2019-02-03 | 2019-01-25 | C-15 | Text | 1 | ||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2010-02-28 | Paragon Enterprises Ltd. | 724.00 | 36 | 658.8 KOP 2008 | 23212 | 2018-11-12 | 2016-02-15 | C-18 | Text | |||||
| Not For Loan | Non-fiction | EWU Library | EWU Library | Reserve Section | 2008-05-25 | Associated Business Corporation | 780.00 | 658.8 KOP 2008 | 21768 | C-2 | Text | |||||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 1 | 658.8 KOP 2008 | 21769 | 2011-09-13 | 2011-09-13 | C-3 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 26 | 658.8 KOP 2008 | 21772 | 2018-03-11 | 2018-03-04 | C-6 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 44 | 658.8 KOP 2008 | 21773 | 2019-05-29 | 2019-05-28 | C-7 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 41 | 658.8 KOP 20085 | 21777 | 2016-10-16 | 2016-10-09 | C-11 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 20 | 658.8 KOP 2008 | 21778 | 2018-06-06 | 2018-05-31 | C-12 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 28 | 658.8 KOP 2008 | 21779 | 2019-03-13 | 2019-03-06 | C-13 | Text | 1 | ||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2008-05-25 | Associated Business Corporation | 780.00 | 21 | 658.8 KOP 2008 | 21780 | 2018-12-03 | 2018-11-26 | C-14 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2010-02-28 | Paragon Enterprises Ltd. | 724.00 | 26 | 658.8 KOP 2008 | 23210 | 2013-10-21 | 2013-06-16 | C-16 | Text | |||||
| Non-fiction | EWU Library | EWU Library | Circulation Section | 2010-02-28 | Paragon Enterprises Ltd. | 724.00 | 32 | 658.8 KOP 2008 | 23211 | 2016-10-19 | 2016-10-13 | C-17 | Text | |||||
| Non-fiction | EWU Library | EWU Library | E-book | 2018-01-11 | 658.8 KOP 2008 | 2018-01-11 | E-Book | 2018-01-11 |