Principles of marketing / (Record no. 5844)

000 -LEADER
fixed length control field 01642cam a2200397 a 4500
001 - CONTROL NUMBER
EWU control number 5844
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190529020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250508s2008 njua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132390026 (alk. paper)
International Standard Book Number 0132390027 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCoLC)ocm77575083
OCLC control number (OCoLC)818817090
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- NLGGC
-- DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and Year KOP 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 10221
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. ;
-- New Delhi :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 577 p. :
Other physical details ill. col. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. R-1 - R-30) and indexes.
505 ## - FORMATTED CONTENTS NOTE
Contents note Part 1 --<br/>Defining marketing and the marketing process --<br/>Part 2 --<br/>Understanding the marketplace and consumers --<br/>Part 3 --<br/>Desining a customer-Driven marketing strategy and integrated marketing mix --<br/>Part 4 Extending marketing.
Title Table of contents
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing.
9 (RLIN) 10222
Topical term or geographic name Management.
9 (RLIN) 10223
Topical term or geographic name Consumer.
9 (RLIN) 10224
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 10225
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials Specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip078/2007000562.html
Materials Specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/principles-of-marketing/oclc/818817090&referer=brief_results
Materials Specified E-book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/5844
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Koha issues (borrowed), all copies 106
953 ## - Fulltext in GSDL
Is Fulltext Available in GSDL? Not Avaialable
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Koha item type Total Renewals Price effective from
    Not For Loan Fiction EWU Library EWU Library Reserve Section 2008-05-25 Associated Business Corporation 780.00 2 658.8 KOP 2008 21767 2014-04-01 2014-04-01 C-1 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 3 658.8 KOP 2008 21770 2017-08-23 2017-08-16 C-4 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 2 658.8 KOP 2008 21771 2016-11-06 2016-10-31 C-5 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 13 658.8 KOP 2008 21774 2017-08-23 2017-08-16 C-8 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 29 658.8 KOP 2008 6131-21775 2014-12-08 2014-12-02 C-9 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 17 658.8 KOP 2008 21776 2016-12-14 2016-12-08 C-10 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 31 658.8 KOP 2008 21781 2019-02-03 2019-01-25 C-15 Text 1  
      Non-fiction EWU Library EWU Library Circulation Section 2010-02-28 Paragon Enterprises Ltd. 724.00 36 658.8 KOP 2008 23212 2018-11-12 2016-02-15 C-18 Text    
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2008-05-25 Associated Business Corporation 780.00   658.8 KOP 2008 21768     C-2 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 1 658.8 KOP 2008 21769 2011-09-13 2011-09-13 C-3 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 26 658.8 KOP 2008 21772 2018-03-11 2018-03-04 C-6 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 44 658.8 KOP 2008 21773 2019-05-29 2019-05-28 C-7 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 41 658.8 KOP 20085 21777 2016-10-16 2016-10-09 C-11 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 20 658.8 KOP 2008 21778 2018-06-06 2018-05-31 C-12 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 28 658.8 KOP 2008 21779 2019-03-13 2019-03-06 C-13 Text 1  
      Non-fiction EWU Library EWU Library Circulation Section 2008-05-25 Associated Business Corporation 780.00 21 658.8 KOP 2008 21780 2018-12-03 2018-11-26 C-14 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2010-02-28 Paragon Enterprises Ltd. 724.00 26 658.8 KOP 2008 23210 2013-10-21 2013-06-16 C-16 Text    
      Non-fiction EWU Library EWU Library Circulation Section 2010-02-28 Paragon Enterprises Ltd. 724.00 32 658.8 KOP 2008 23211 2016-10-19 2016-10-13 C-17 Text    
      Non-fiction EWU Library EWU Library E-book 2018-01-11       658.8 KOP 2008   2018-01-11     E-Book   2018-01-11

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University