Advertising and promotion : (Record no. 5979)

000 -LEADER
fixed length control field 02290cam a2200421 4500
001 - CONTROL NUMBER
EWU control number 5979
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171214211010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040430r20062005ii a g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761941533
International Standard Book Number 9781848600522
International Standard Book Number 1848600526
International Standard Book Number 0761941533 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCLC)297595706
OCLC control number (UkOxU)UkOxUw12327719
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency BD-DhEWU
Modifying agency BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Author mark and Year HAA 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E.
9 (RLIN) 11821
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title communicating brands /
Statement of responsibility, etc Chris Hackley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London;
-- New Delhi :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 264 p., [8] p. of plates :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Title Table of contents
Contents note Acknowledgements; 1 Introducing Advertising and Promotion; 2 Theorizing Advertising and Promotion; 3 Advertising and Promotion's Role in Brand Marketing; 4 The Business of Advertising and Promotion; 5 Promotional Media; 6 Sponshorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7 Advertising Brands Internationally; 8 Advertising and Ethics; 9 Advertising Research; 10 Cognitive, Social and Cultural Theories of Advertising and Promotion; References; Glossary; Index;
520 ## - SUMMARY, ETC.
Summary, etc Summary: <br/>Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Advertising.
9 (RLIN) 11822
Topical term or geographic name Advertising
General subdivision Social aspects.
9 (RLIN) 11823
Topical term or geographic name Sales promotion.
9 (RLIN) 11753
Topical term or geographic name Advertising
General subdivision Brand name products.
9 (RLIN) 11824
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier https://www.worldcat.org/title/advertising-and-promotion-communicating-brands/oclc/297595706&referer=brief_results
Materials Specified E-Book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/5979
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Full call number Barcode Copy number Koha item type Total Checkouts Date last seen Date checked out Price effective from
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2009-07-07 Bangaldesh Photostat 405.00 659.1 HAA 2005 22326 C-3 Text        
      Non-fiction EWU Library EWU Library Circulation Section 2009-07-07 Bangaldesh Photostat 405.00 659.1 HAA 2005 22327 C-4 Text        
      Non-fiction EWU Library EWU Library Circulation Section 2009-07-07 Bangaldesh Photostat 405.00 659.1 HAA 2005 22328 C-5 Text        
        EWU Library EWU Library   2009-02-12 Paragon Enterprises Ltd. 2700.00 659.1 HAA 6270-22217 C-1 Text        
        EWU Library EWU Library   2009-02-12 Paragon Enterprises Ltd. 2700.00 659.1 HAA 6270-22218 C-2 Text        
      Non-fiction EWU Library EWU Library Circulation Section 2009-07-07 Bangaldesh Photostat 405.00 659.1 HAA 2005 22329 C-6 Text 1 2017-01-18 2017-01-17  
      Non-fiction EWU Library EWU Library E-book 2017-12-14     659.1 HAA 2005     E-Book   2017-12-14   2017-12-14

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