MARC details
| 000 -LEADER |
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| fixed length control field |
03178cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
6661 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181204114538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
970226s1997 nyua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
068483488X |
|
|---|
| International Standard Book Number |
9780684834887 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)36543274 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD75 |
| Item number |
.K697 1997 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.9 |
| Item number |
KOM 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
18904 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing of nations : |
| Remainder of title |
a strategic approach to building national wealth / |
| Statement of responsibility, etc |
Philip Kotler, Somkid Jatusripitak, Suvit Maesincee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Free Press, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 451 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
pt. I. Understanding the challenge of national economic development. Challenges to building a nation's wealth --<br/>Major dilemmas and trade-offs in public policy toward economic development --<br/>Distinguishing alternative pathways to development --<br/>pt. II. Formulating the nation's strategic vision. Strategic groups of nations and the global competitive structure --<br/>Assessing the nation's strengths and weaknesses --<br/>Assessing the nation's opportunities and threats --<br/>Developing the nation's strategic thrust --<br/>pt. III. Developing the nation's strategic postures. Developing the nation's investment policies --<br/>Building the nation's industrial portfolio --<br/>Developing the nation's macroeconomic policies --<br/>Developing the nation's infrastructure --<br/>Developing the nation's institutional framework --<br/>pt. IV. Supporting the company growth and prosperity. Bridging corporate strategy with the nation's wealth-building strategy --<br/>Nourishing company growth --<br/>Strategic development through cooperative strategies --<br/>National wealth-building strategies: from strategic vision to strategic implementation. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing."--Jacket. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economic development. |
| 9 (RLIN) |
18905 |
|
|---|
| Topical term or geographic name as entry element |
Economic policy. |
| 9 (RLIN) |
18906 |
|
|---|
| Topical term or geographic name as entry element |
Industrial policy. |
| 9 (RLIN) |
18907 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Somkid Jatusripitak. |
| 9 (RLIN) |
18908 |
|
|---|
| Personal name |
Suvit Maesincee, |
| Dates associated with a name |
1961- |
| 9 (RLIN) |
18909 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/marketing-of-nations-a-strategic-approach-to-building-national-wealth/oclc/36543274&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |