Principles of marketing / (Record no. 7367)

000 -LEADER
fixed length control field 02614nam a2200337ui 4500
001 - CONTROL NUMBER
EWU control number 7367
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190613020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140205s2013 enk||||g| |||| ||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273786997
International Standard Book Number 9780273786993 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCoLC)846782615
040 ## - CATALOGING SOURCE
Original cataloging agency StEdALDL
Language of cataloging eng
Transcribing agency StEdALDL
Description conventions rda
Modifying agency BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CROBAR
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and Year KOP 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler,Philip .
9 (RLIN) 12345
245 00 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent 716 p. :
Other physical details ill.;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Title Table of contents
Contents note <p><b>Part I. </b><b>Defining Marketing and the Marketing Process</b></p><p>1. Marketing: Creating and Capturing Customer Value</p><p>2. Company and Marketing Strategy: Partnering to Build Customer Relationships</p><p><b> </b></p><p><b>Part II. </b><b>Understanding the Marketplace and Consumers</b></p><p>3. Analyzing the Marketing Environment</p><p>4. Managing Marketing Information to Gain Customer Insights</p><p>5. Consumer Markets and Consumer Buyer Behavior</p><p>6. Business Markets and Business Buyer Behavior</p><p> </p><p><b>Part III. </b><b>Designing a Customer-Driven Strategy and Mix</b></p><p>7. Consumer-Driven Marketing Strategy</p><p>8. Products, Services, and Brands: Building Customer Value</p><p>9. New Product Development and Product Life-Cycle Strategies</p><p>10. Pricing: Understanding and Capturing Customer Value</p><p>11. Pricing Strategies</p><p>12. Marketing Channels: Delivering Customer Value</p><p>13. Retailing and Wholesaling</p><p>14. Communicating Customer Value: Integrated Marketing Communications Strategy</p><p>15. Advertising and Public Relations</p><p>16. Personal Selling and Sales Promotion</p><p>17. Direct and Online Marketing: Building Direct Customer Relationships</p><p> </p><p><b>Part IV. </b><b>Extending Marketing</b></p><p>18. Creating Competitive Advantage</p><p>19. The Global Marketplace</p><p>20. Sustainable Marketing: Social Responsibility and Ethics</p><p>Appendix 1 Marketing Plan</p><p>Appendix 2 Marketing by the Numbers</p><p><i>References</i></p><p><i>Glossary</i></p><p><i>Credits</i></p><p><i>Index</i></p>
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 10225
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/principles-of-marketing/oclc/846782615&referer=brief_results
Materials Specified E-book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/7367
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Koha issues (borrowed), all copies 74
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Total Renewals Date checked out
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2014-02-05 Trim Education 5775.00 658.8 KOP 2014 25718 2014-02-10 C-1 2014-02-10 Text      
      Non-fiction EWU Library EWU Library Circulation Section 0000-00-00 Trim Education 5895.00 658.8 KOP 2014 26469 2020-02-23 C-2 2015-02-23 Text 25 6 2020-02-23
      Non-fiction EWU Library EWU Library Circulation Section 0000-00-00 Trim Education 5895.00 658.8 KOP 2014 26470 2019-11-12 C-3 2015-02-23 Text 58 3 2019-11-07
    Not For Loan Non-fiction EWU Library EWU Library E-book 2018-02-01     658.8 KOP 2014   2018-02-01   2018-02-01 E-Book      

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