Marketing management / (Record no. 8044)

000 -LEADER
fixed length control field 00845cam a2200277 i 4500
001 - CONTROL NUMBER
EWU control number 8044
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180131205420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627s2016 njua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133856460 (student edition)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
DDC edition 23
Author mark and Year KOM 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 21447
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Pearson;
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 692 p. :
Other physical details illus ;
Dimensions 29 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing
General subdivision Management.
9 (RLIN) 21448
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 1748
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials Specified E-book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/8044
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-Book
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Full call number Date last seen Price effective from Koha item type
      Non-fiction EWU Library EWU Library E-book 2018-01-04 658.8 KOM 2016 2018-01-04 2018-01-04 E-Book

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