Marketing 4.0 : (Record no. 8406)

000 -LEADER
fixed length control field 03826cam a2200493 a 4500
001 - CONTROL NUMBER
EWU control number 8406
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181206193404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161028s2017 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016036899
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208 (cloth)
International Standard Book Number 9781119341147 (epub)
International Standard Book Number 9781119341062 (ePDF)
International Standard Book Number 9788126566938
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K683 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and Year KOM
DDC edition 23
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 22431
245 10 - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title moving from traditional to digital /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing four point zero
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc John Wiley & Sons Inc.,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184 pages :
Other physical details ill ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Contents note Fundamental trends shaping marketing. Power shifts to the connected customers --<br/>The paradoxes of marketing to connected customers --<br/>The influential digital subcultures --<br/>Marketing 4.0 in the digital economy --<br/>New frameworks for marketing in the digital economy. The new customer path --<br/>Marketing productivity metrics --<br/>Industry archetypes and best practices --<br/>Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction --<br/>Content marketing for brand curiosity --<br/>Omnichannel marketing for brand commitment --<br/>Engagement marketing for brand affinity --<br/>Epilogue: Getting WOW!.
Title Table of contents
520 ## - SUMMARY, ETC.
Summary, etc Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. --Dust jacket.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Marketing.
9 (RLIN) 22432
Topical term or geographic name Internet marketing.
9 (RLIN) 22433
Topical term or geographic name Electronic Commerce.
9 (RLIN) 22434
Topical term or geographic name Industrie 4.0.
9 (RLIN) 22435
Topical term or geographic name Online-Marketing.
9 (RLIN) 22436
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan.
9 (RLIN) 22437
Personal name Setiawan, Iwan.
9 (RLIN) 22438
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat Details
Uniform Resource Identifier https://www.worldcat.org/title/marketing-40-moving-from-traditional-to-digital/oclc/1005267171&referer=brief_results#relatedsubjects
Materials Specified Ebook Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/8406
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Full call number Date last seen Price effective from Koha item type Cost, normal purchase price Barcode Copy number
      Non-fiction EWU Library EWU Library E-book 2018-04-08 Other 658.8 KOM 2017 2018-04-08 2018-04-08 E-Book      
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 2018-12-05 OnnoRokom Web-Services Ltd. 658.8 KOM 2017 2018-12-06 2018-12-06 Text 798.00 29413 C-1

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