Marketing : an introduction / Gary Armstrong, Philip Kotler.
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TextLanguage: English Publication details: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c2000. Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: 013012771X; 9780130127716; 8178083531Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 2000Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 658.8 ARM 2000 (Browse shelf(Opens below)) | C-1 | Not For Loan | 9887 | ||
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EWU Library Circulation Section | Non-fiction | 658.8 ARM 2000 (Browse shelf(Opens below)) | C-2 | Available | 9888 | ||
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EWU Library Circulation Section | Non-fiction | 658.8 ARM 2000 (Browse shelf(Opens below)) | C-3 | Checked out | 20/09/2022 | 9889 | |
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EWU Library Circulation Section | Non-fiction | 658.8 ARM 2000 (Browse shelf(Opens below)) | C-4 | Available | 9890 | ||
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EWU Library Circulation Section | Non-fiction | 658.8 ARM 2000 (Browse shelf(Opens below)) | C-5 | Available | 9891 |
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
TOC I. UNDERSTANDING MARKETING AND THE MARKETING MANAGEMENT PROCESS. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. II. ANALYZING MARKETING OPPORTUNITIES. 3. The Global Marketing Environment. 4. Marketing Research and Information Systems. 5. Consumer and Business Buyer Behavior. III. DEVELOPING MARKETING STRATEGY AND THE MARKETING MIX. 6. Market Segmentation, Targeting, and Positioning for Competitive Advantage. 7. Product and Services Strategies. 8. New-Product Development and Life-Cycle Strategies. 9. Pricing Products: Pricing Considerations and Strategies. 10. Distribution Channels and Logistics Management. 11. Retailing and Wholesaling. 12. Integrated Marketing Communications: Advertising and Public Relations. 13. Integrated Marketing Communications: Personal Selling and Sales Promotion. 14. Direct and On Line Marketing. IV. EXTENDING MARKETING. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. Appendix 1. Marketing Arithmetic. Appendix 2. Careers in Marketing. Glossary. Endnotes. Video Cases. Credits. Indices.
ummary:
This text is designed to help students master the basic concepts and practices of modern marketing. The 5th edition contains information on environmental sustainability and management, and applications and exercises covering marketing on the Internet, at the end of each chapter.
BA
Sagar Shahanawaz
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