Normal view MARC view ISBD view

International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: TextTextPublisher: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999Edition: 10th ed.Description: xxiii, 721 p. : ill. ; 29 cm.ISBN: 0070435588; 0256259828; 9780256259827.Subject(s): Export marketing | International business enterprisesDDC classification: 658.8'48 Online resources: WorldCat details
Contents:
Table of contents The scope and challenge of international marketing -- The dynamic environment of international trade -- Geography and history : the foundations of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs in global marketing -- The political environment : a critical concern -- The international legal environment : playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management : planning and organization -- Creating products for consumers in global markets -- Marketing industrial products and services -- International distribution systems -- Exporting and logistics : special issues for the small business -- The global advertising and promotion effort -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators -- Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.
Summary: Summary: "... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."-publisher description.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.848 CAI 1999 (Browse shelf) C-1 Not For Loan 9638
Text Text EWU Library
Circulation Section
Non-fiction 658.848 CAI 1999 (Browse shelf) C-2 Available 9639
Text Text EWU Library
Circulation Section
Non-fiction 658.848 CAI 1999 (Browse shelf) C-3 Available 9640
Total holds: 0

Includes bibliographical references and indexes.

Table of contents The scope and challenge of international marketing --
The dynamic environment of international trade --
Geography and history : the foundations of cultural understanding --
Cultural dynamics in assessing global markets --
Business customs in global marketing --
The political environment : a critical concern --
The international legal environment : playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management : planning and organization --
Creating products for consumers in global markets --
Marketing industrial products and services --
International distribution systems --
Exporting and logistics : special issues for the small business --
The global advertising and promotion effort --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators --
Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.

Summary:
"... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."-publisher description.

Business Administration

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University