International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.Material type: TextPublisher: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999Edition: 10th ed.Description: xxiii, 721 p. : ill. ; 29 cm.ISBN: 0070435588; 0256259828; 9780256259827.Subject(s): Export marketing | International business enterprisesDDC classification: 658.8'48 Online resources: WorldCat details
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||658.848 CAI 1999 (Browse shelf)||C-1||Not For Loan||9638|
|Text||EWU Library Circulation Section||Non-fiction||658.848 CAI 1999 (Browse shelf)||C-2||Available||9639|
|Text||EWU Library Circulation Section||Non-fiction||658.848 CAI 1999 (Browse shelf)||C-3||Available||9640|
Includes bibliographical references and indexes.
Table of contents The scope and challenge of international marketing --
The dynamic environment of international trade --
Geography and history : the foundations of cultural understanding --
Cultural dynamics in assessing global markets --
Business customs in global marketing --
The political environment : a critical concern --
The international legal environment : playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management : planning and organization --
Creating products for consumers in global markets --
Marketing industrial products and services --
International distribution systems --
Exporting and logistics : special issues for the small business --
The global advertising and promotion effort --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators --
Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.
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