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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxv, (various pagings) : ill. ; 24 cm.ISBN: 0131201158; 9780131201156.Subject(s): Brand name products -- Management | MarketingDDC classification: 658.8'27 Online resources: WorldCat details
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-1 Not For Loan 10100
Text Text EWU Library
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Fiction 658.827 KES 1998 (Browse shelf) C-2 Not For Loan 10163
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-3 Not For Loan 10164
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-4 Available 10165
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-5 Available 10166
Text Text EWU Library
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Non-fiction 658.8'27 KES 1998 (Browse shelf) C-6 Available 10409
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-7 Available 10410
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-8 Available 10411
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-9 Available 10412
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-10 Available 10413
Text Text EWU Library
Circulation Section
Non-fiction 658.827 KES 1998 (Browse shelf) C-11 Available 10414
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-12 Available 10415
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Includes bibliographical references and index.

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