Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-
Material type: TextTextLanguage: English Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxv, (various pagings) : ill. ; 24 cmISBN: 0131201158; 9780131201156Subject(s): Brand name products -- Management | MarketingDDC classification: 658.8'27 LOC classification: HD69.B7 | K45 1998Online resources: WorldCat details
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Non-fiction 658.827 KES 1998 (Browse shelf) C-1 Not For Loan 10100
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Non-fiction 658.827 KES 1998 (Browse shelf) C-4 Available 10165
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Non-fiction 658.827 KES 1998 (Browse shelf) C-5 Available 10166
Text Text EWU Library
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Non-fiction 658.8'27 KES 1998 (Browse shelf) C-6 Available 10409
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-7 Available 10410
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-8 Available 10411
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-9 Available 10412
Text Text EWU Library
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Non-fiction 658.827 KES 1998 (Browse shelf) C-10 Available 10413
Text Text EWU Library
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Text Text EWU Library
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Includes bibliographical references and index.

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