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Message effects in communication science / editor, James J. Bradac.

Contributor(s): Bradac, James J | Speech Communication Association. Research Board.
Material type: TextTextSeries: Sage annual reviews of communication research ; v. 17. Publisher: Newbury Park, Calif. : Sage Publications, c1989Description: 320 p. ; 23 cm.ISBN: 0803932243; 9780803932241; 0803932251 (pbk.); 9780803932258.Subject(s): Mass media -- Psychological aspects | Mass media -- Social aspects | Content analysis (Communication)DDC classification: 302.23 Online resources: Publisher description | Table of contents only | WorldCat details
Contents:
Table of contents Introduction / John Waite Bowers -- Message effects: theory and research on mental models of messages / Joseph N. Cappella and Richard L. Street, Jr. -- Methodological issues in the study of message effects / Anthony Mulac and Dale Kunkel -- Goals, plans, and discourse comprehension / Charles R. Berger -- Inference-generating knowledge structures in message processing / Kathy Kellermann and Tae-Seop Lim -- Messages and persuasive effects / Michael Burgoon -- Message effects via induced changes in the social meaning of a response / Robert E. Sanders -- Television commercials as mass media messages / Esther Thorson -- Message features and entertainment effects / Jennings Bryant -- The effects of violent messages in the mass media / Daniel G. Linz and Edward Donnerstein -- Message effects: retrospect and prospect / James J. Bradac, Robert Hopper, and John M. Wiemann.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 302.23 MES 1989 (Browse shelf) C-1 Not For Loan 2608
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"Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref.

Includes bibliographical references.

Table of contents Introduction / John Waite Bowers --
Message effects: theory and research on mental models of messages / Joseph N. Cappella and Richard L. Street, Jr. --
Methodological issues in the study of message effects / Anthony Mulac and Dale Kunkel --
Goals, plans, and discourse comprehension / Charles R. Berger --
Inference-generating knowledge structures in message processing / Kathy Kellermann and Tae-Seop Lim --
Messages and persuasive effects / Michael Burgoon --
Message effects via induced changes in the social meaning of a response / Robert E. Sanders --
Television commercials as mass media messages / Esther Thorson --
Message features and entertainment effects / Jennings Bryant --
The effects of violent messages in the mass media / Daniel G. Linz and Edward Donnerstein --
Message effects: retrospect and prospect / James J. Bradac, Robert Hopper, and John M. Wiemann.

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