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Milestones in mass communication research : media effects / Shearon Lowery, Melvin L. DeFleur.

By: Lowery, Shearon.
Contributor(s): DeFleur, Melvin L. (Melvin Lawrence), 1923-.
Material type: TextTextPublisher: New York : Longman, c1983Description: xvi, 398 p. : ill. ; 24 cm.ISBN: 0582283523; 9780582283527; 0582283531 (pbk.); 9780582283534.Subject(s): Mass media | Mass societyDDC classification: 302.234 Online resources: WorldCat details
Contents:
Table of contents Developing frameworks for studying mass communication -- The Payne fund studies : the effects of movies on children -- The invasion from Mars : radio panics America -- The people's choice : the media in a political campaign -- Experiments on mass communication : persuading the American soldier in World War II -- Communication and persuasion : the search for the magic keys -- Personal influence : the two-step flow of communication -- Project Revere : the quality and pathways of message diffusion -- Seduction of the innocent : the great comic book scare -- Television in the lives of our children : the early years -- Violence and the media : the turbulent sixties -- Television and social behavior : the surgeon general's report -- Pathways of the past and the journey ahead.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 302.234 LOM 1983 (Browse shelf) C-1 Not For Loan 2805
Total holds: 0

Includes bibliographical references and indexes.

Table of contents Developing frameworks for studying mass communication --
The Payne fund studies : the effects of movies on children --
The invasion from Mars : radio panics America --
The people's choice : the media in a political campaign --
Experiments on mass communication : persuading the American soldier in World War II --
Communication and persuasion : the search for the magic keys --
Personal influence : the two-step flow of communication --
Project Revere : the quality and pathways of message diffusion --
Seduction of the innocent : the great comic book scare --
Television in the lives of our children : the early years --
Violence and the media : the turbulent sixties --
Television and social behavior : the surgeon general's report --
Pathways of the past and the journey ahead.

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