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Marketing management / Philip Kotler.

By: Kotler, Philip.
Material type: TextTextPublisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2003Edition: 11th ed.Description: xxix, (various pagings) : ill. (some col.) ; 27 cm.ISBN: 8120320832; 0130336297; 9780130336293.Subject(s): Marketing -- Management | MarketingDDC classification: 658.802 Online resources: WorldCat details Summary: Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
List(s) this item appears in: Marketing 1
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Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-1 Not For Loan 10992
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-2 Not For Loan 10993
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-3 Not For Loan 10994
Text Text EWU Library
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Non-fiction 658.802 KOM (Browse shelf) C-5 Available 10996
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-6 Available 10997
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-7 Available 10998
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-8 Available 10999
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-9 Available 11000
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-10 Available 11001
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-11 Available 21704
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-12 Available 21705
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-13 Available 21706
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-14 Available 21707
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-15 Available 21708
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-16 Available 21709
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-17 Available 21710
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-18 Available 21711
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-19 Available 21712
Text Text EWU Library
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Non-fiction 658.802 KOM 2003 (Browse shelf) C-20 Available 21713
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Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

Summary:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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