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Marketing management /

by Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2003Edition: 11th ed.Description: xxix, (various pagings) : ill. (some col.) ; 27 cm.ISBN: 8120320832; 0130336297; 9780130336293.Subject(s): Marketing -- Management | MarketingOnline resources: WorldCat details Summary: Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
List(s) this item appears in: Marketing 1
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Item type Location Collection Call number Copy number Status Date due
Text Text Reserve Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-1 Not For Loan
Text Text Reserve Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-2 Not For Loan
Text Text Reserve Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-3 Not For Loan
Text Text Circulation Section Non Fiction 658.802 KOM (Browse shelf) C-5 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-6 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-7 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-8 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-9 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-10 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-11 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-12 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-13 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-14 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-15 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-16 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-17 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-18 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-19 Available
Text Text Circulation Section Non Fiction 658.802 KOM 2003 (Browse shelf) C-20 Available

Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

Summary:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

Business Administration

Saifun Momota

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