International marketing / Subhash C. Jain.

By: Jain, Subhash C, 1942-
Contributor(s): Jain, Subhash C, 1942-. International marketing management
Material type: TextTextLanguage: English Publisher: Cincinnati, Ohio : South-Western, c2001Edition: 6th edDescription: xv, 520, 192, 16 p. : ill. ; 27 cmISBN: 0324063709; 0324100868; 0324100868Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .J35 2001bOnline resources: WorldCat details
Contents:
Table of contents pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases.
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Rev. ed. of: International marketing management. 5th ed. c1996.
Online version:
Jain, Subhash C., 1942-
International marketing.
Cincinnati, Ohio : South-Western, c2001
(OCoLC)752376933

Includes bibliographical references and indexes.

Table of contents pt. 1. Framework of international marketing --
pt. 2. Perspectives of international markets --
pt. 3. The field of international business --
pt. 4. Environmental factors affecting international marketing --
pt. 5. International marketing decisions --
pt. 6. Planning and control --
Cases.

Business Administration

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