International marketing / Subhash C. Jain.
By: Jain, Subhash C
Contributor(s): Jain, Subhash C. International marketing management
Material type: 
TextLanguage: English Publisher: Cincinnati, Ohio : South-Western, c2001Edition: 6th edDescription: xv, 520, 192, 16 p. : ill. ; 27 cmISBN: 0324063709; 0324100868; 0324100868Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .J35 2001bOnline resources: WorldCat details | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Circulation Section | Non-fiction | 658.8 48 (Browse shelf) | C-15 | Available | 11187 |
Rev. ed. of: International marketing management. 5th ed. c1996.
Online version:
Jain, Subhash C., 1942-
International marketing.
Cincinnati, Ohio : South-Western, c2001
(OCoLC)752376933
Includes bibliographical references and indexes.
Table of contents pt. 1. Framework of international marketing --
pt. 2. Perspectives of international markets --
pt. 3. The field of international business --
pt. 4. Environmental factors affecting international marketing --
pt. 5. International marketing decisions --
pt. 6. Planning and control --
Cases.
Business Administration
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