Normal view MARC view ISBD view

Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

By: Arens, William F.
Contributor(s): Bovée, Courtland L.
Material type: TextTextSeries: The Irwin series in marketing. Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: 5th ed.Description: xxx, 573, [81] p. : ill. (some col.) ; 29 cm.ISBN: 025613412X; 9780256134124; 0256184143; 9780256184143.Subject(s): AdvertisingDDC classification: 659.1 Online resources: WorldCat details
Contents:
Table of contents Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 659.1 ARC 1994 (Browse shelf) C-1 Not For Loan 1216
Text Text EWU Library
659.1 ARC 1994 (Browse shelf) C-2 Checked out 20/12/2018 1217
Text Text EWU Library
Circulation Section
Non-fiction 659.1 ARC 1994 (Browse shelf) C-3 Available 1797
Text Text EWU Library
Circulation Section
Non-fiction 659.1 ARC 1994 (Browse shelf) C-4 Available 1798
Text Text EWU Library
Circulation Section
Non-fiction 659.1 ARC 1994 (Browse shelf) C-5 Available 1799
Total holds: 0

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

Table of contents Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications.

Business Administration

There are no comments for this item.

Log in to your account to post a comment.

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University