Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
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TextLanguage: English Series: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: 025613412X; 9780256134124; 0256184143; 9780256184143Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1994Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 659.1 ARC 1994 (Browse shelf(Opens below)) | C-1 | Not For Loan | 1216 | ||
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EWU Library | 659.1 ARC 1994 (Browse shelf(Opens below)) | C-2 | Checked out | 20/12/2018 | 1217 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 ARC 1994 (Browse shelf(Opens below)) | C-3 | Available | 1797 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 ARC 1994 (Browse shelf(Opens below)) | C-4 | Available | 1798 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 ARC 1994 (Browse shelf(Opens below)) | C-5 | Available | 1799 |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
TOC Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications.
BA
Sagar Shahanawaz
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