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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: TextTextPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.Description: liii, 890 p. : ill. (some col.), col. maps ; 29 cm.ISBN: 0538849487; 9780538849487.Contained works: Lamb, Charles W. Principles of marketing.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
List(s) this item appears in: Marketing | Principles of marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 LAM 1995 (Browse shelf) C-1 Not For Loan 2634
Total holds: 0

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

Business Administration

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