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Marketing /

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D; Lamb, Charles W.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.Description: liii, 890 p. : ill. (some col.), col. maps ; 29 cm.ISBN: 0538849487; 9780538849487.Subject(s): Marketing | Marketing -- ManagementOnline resources: WorldCat details
List(s) this item appears in: Marketing | Principles of marketing
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Item type Location Collection Call number Copy number Status Date due
Text Text Reserve Section Non Fiction 658.8 LAM 1995 (Browse shelf) C-1 Not For Loan

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

Business Administration

Sagar Shahanawaz

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