Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W
Contributor(s): Hair, Joseph F | McDaniel, Carl D
Material type: TextTextLanguage: English Publisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN: 0538849487; 9780538849487Contained works: Lamb, Charles W. Principles of marketingSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L2624 1996Online resources: WorldCat details
List(s) this item appears in: Marketing | Principles of marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 LAM 1995 (Browse shelf) C-1 Not For Loan 2634
Total holds: 0

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

Business Administration

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