Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: 
TextPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.Description: liii, 890 p. : ill. (some col.), col. maps ; 29 cm.ISBN: 0538849487; 9780538849487.Contained works: Lamb, Charles W. Principles of marketing.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Text
|
EWU Library Reserve Section | Non-fiction | 658.8 LAM 1995 (Browse shelf) | C-1 | Not For Loan | 2634 |
Total holds: 0
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
Business Administration
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