Normal view MARC view ISBD view

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: TextTextSeries: The Irwin series in marketing.Publisher: Chicago : Irwin, c1995Edition: 4th ed.Description: xiii, 864 p. : ill. (some col.) ; 25 cm.ISBN: 0256137277; 9780256137279.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 PEM 1995 (Browse shelf) C-1 Not For Loan 2677
Total holds: 0
Browsing EWU Library Shelves , Shelving location: Reserve Section Close shelf browser
658.8 MSR 2007 Marketing and branding : 658.8 PAM 2013 Marketing Issues in SMEs : 658.8 PEB 2005 Basic marketing : 658.8 PEM 1995 Marketing management : 658.8 PRI 2010 Principles of marketing : 658.8 PRI 2010 Principles of marketing : 658.8 PRM 1991 Marketing :

"M M, analysis, cases, plans, text"--Cover.

Includes bibliographical references and index.

Business Administration

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University