Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin.
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338.82 BAM Monopoly capital : | 338.88 NAM 2004 Multinational firms in the world economy / | 338.880306 HOM 2000 Managing cultural differences : | 338.880306 HOM 2000 Managing cultural differences : | 338.88072 HAN Handbook of qualitative research methods for international business / | 338.884 LAT 2004 Trade and industrial policy under international oligopoly / | 338.9 Privatizing industrial regulatory functions in Bangladesh : |
Online version:
Hoecklin, Lisa Adent.
Managing cultural differences.
Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
(OCoLC)604101178
Includes bibliographical references and index.
TOC The Impact of cultural diversity on international business --
Culture: What it is, what it is not and how it directs organizational behaviour --
The strategic value of cultural differences --
Advertising across cultures --
Managing human resources across cultures --
Managing alliances across cultures.
DS
Tahur Ahmed
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