Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin.

By: Hoecklin, Lisa Adent
Material type: TextTextLanguage: English Series: The EIU seriesPublisher: India ; University Press, c2000Description: x, 138 p. : ill. ; 25cmISBN: 0201427702Subject(s): International business enterprises -- Management -- Social aspects | Competition, International -- Social aspects -- Case studies | Intercultural communication -- Case studiesDDC classification: 338.880306 LOC classification: HD62.4 | .H64 1995Online resources: WorldCat details
Contents:
Table of contents The Impact of cultural diversity on international business -- Culture: What it is, what it is not and how it directs organizational behaviour -- The strategic value of cultural differences -- Advertising across cultures -- Managing human resources across cultures -- Managing alliances across cultures.
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Text Text EWU Library
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Non-fiction 338.880306 HOM 2000 (Browse shelf) C-1 Not For Loan 8499
Text Text EWU Library
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Non-fiction 338.880306 HOM 2000 (Browse shelf) C-3 Available 8501
Text Text EWU Library
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Non-fiction 338.880306 HOM 2000 (Browse shelf) C-4 Available 8502
Text Text EWU Library
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338.76102504 VIG The Google story / 338.76102504 VIG The Google story / 338.769 KUB 2010 Building Construction / 338.880306 HOM 2000 Managing cultural differences : 338.880306 HOM 2000 Managing cultural differences : 338.880306 HOM 2000 Managing cultural differences : 338.9 0091724 CHA The Challenge to the South /

Online version:
Hoecklin, Lisa Adent.
Managing cultural differences.
Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
(OCoLC)604101178

Includes bibliographical references and index.

Table of contents The Impact of cultural diversity on international business --
Culture: What it is, what it is not and how it directs organizational behaviour --
The strategic value of cultural differences --
Advertising across cultures --
Managing human resources across cultures --
Managing alliances across cultures.

Development Studies

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