Applications in basic marketing.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
| Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Material type: 
Continuing resourceLanguage: English Analytics: Show analyticsPublisher: Homewood, IL : Irwin, c1990-Description: viii, 237 p. : ill. ; 26 cmISBN: 0256139423; 9780256139426Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | MarketingAdditional physical formats: Online version:: Applications in basic marketingDDC classification: 658.8 LOC classification: HF5410 | .A67Online resources: WorldCat details | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 658.8 MCA 1993 (Browse shelf) | C-1 | Not For Loan | 1491 | ||
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Text
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EWU Library Reserve Section | Non-fiction | 658.8 MCA 1993 (Browse shelf) | C-2 | Not For Loan | 1492 |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
Table of contents Marketing's role in the global economy and in the firm --
Finding target market opportunities --
Evaluating opportunities in the changing marketing environment --
Getting information for marketing decisions --
Buyer behavior --
Product --
Place --
Promotion --
Price --
Marketing strategies: planning, implementing, and control --
Ethical marketing in a consumer-oriented world: appraisal and challenges.
"Clippings from the popular business press."
Business Administration
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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