Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: 
TextLanguage: English Publisher: Boston ; London : McGraw-Hill, 2007Edition: 8th ed. International edDescription: xvii, 813 p. : ill. ; 26 cmISBN: 0256097909; 9780071259835 (pbk.); 007125983X (pbk. : MHID)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 658 DOF (Browse shelf) | C-1 | Not For Loan | 1769 | ||
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EWU Library Reserve Section | Non-fiction | 658 DOF (Browse shelf) | C-2 | Not For Loan | 1770 | ||
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EWU Library Circulation Section | Non-fiction | 658 DOF (Browse shelf) | C-3 | Available | 1771 | ||
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EWU Library Circulation Section | Non-fiction | 658 DOF (Browse shelf) | C-4 | Available | 1772 | ||
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EWU Library Circulation Section | Non-fiction | 658 DOF (Browse shelf) | C-5 | Available | 1773 |
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| 658 CLM Makers of management : | 658 CLM Makers of management : | 658 DOF Marketing management : | 658 DOF Marketing management : | 658 DOF Marketing management : | 658 ELC 2018 The case study handbook : | 658 ELC 2018 The case study handbook : |
"McGraw-Hill international edition"--Cover.
Previous ed.: 2004.
Includes bibliographical references and index.
Table of contents Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management --
Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function --
Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development --
Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling --
Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers.
Business Administration
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