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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: TextTextPublisher: Boston ; London : McGraw-Hill, 2007Edition: 8th ed. International ed.Description: xvii, 813 p. : ill. ; 26 cm.ISBN: 0256097909; 9780071259835 (pbk.); 007125983X (pbk. : MHID).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details
Contents:
Table of contents Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management -- Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function -- Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development -- Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling -- Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers.
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Text Text EWU Library
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Non-fiction 658 DOF (Browse shelf) C-1 Not For Loan 1769
Text Text EWU Library
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Non-fiction 658 DOF (Browse shelf) C-2 Not For Loan 1770
Text Text EWU Library
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Non-fiction 658 DOF (Browse shelf) C-3 Available 1771
Text Text EWU Library
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Non-fiction 658 DOF (Browse shelf) C-4 Available 1772
Text Text EWU Library
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Non-fiction 658 DOF (Browse shelf) C-5 Available 1773
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"McGraw-Hill international edition"--Cover.

Previous ed.: 2004.

Includes bibliographical references and index.

Table of contents Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management --
Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function --
Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development --
Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling --
Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers.

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