Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: 


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658 CLM Makers of management : | 658 CLM Makers of management : | 658 DOF Marketing management : | 658 DOF Marketing management : | 658 DOF Marketing management : | 658 ELC 2018 The case study handbook : | 658 ELC 2018 The case study handbook : |
"McGraw-Hill international edition"--Cover.
Previous ed.: 2004.
Includes bibliographical references and index.
Table of contents Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management --
Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function --
Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development --
Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling --
Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers.
Business Administration
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