International marketing / Philip R. Cateora.

By: Cateora, Philip R Material type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : McGraw-Hill/Irwin, 1996. Edition: 9th edDescription: xxiii, 772 p. : ill. ; 26 cmISBN: 0256139504; 0256206821 (International student ed.); 9780256139501 Subject(s): Export marketing | International business enterprisesDDC classification: 658.848 LOC classification: HF1009.5 | .C35 1996Online resources: WorldCat details

Contents:

TOC Contents: 1. Scope and Challenge of International Marketing -- 2. Global Business Environment -- 3. Geography and History: The Foundations of Cultural Understanding -- 4. Cultural Dynamics in Assessing Global Markets -- 5. Business Customs and Practices in Global Marketing -- 6. Political Environment: A Critical Issue -- 7. International Legal Environment -- 8. Researching Global Markets -- Appendix: Sources of Secondary Data -- 9. Emerging Markets and Market Behavior -- 10. Multinational Market Regions and Market Groups -- 11. Developing Global Marketing Strategies: Planning and Organization -- 12. Export Trade Mechanics and Logistics -- 13. Developing Consumer Products for Global Markets -- 14. Marketing Industrial Products and Business Services -- 15. International Distribution System -- 16. Global Advertising and Promotion Effort -- 17. Personal Selling and Personnel Management -- 18. Pricing for International Markets -- 19. Financial Requirements for Global Marketing -- Country Notebook -- A Guide for Developing a Marketing Plan.

Summary: Summary: This text pioneered the environmental/cultural approach to international marketing, emphasising the way in which culture and environment of different countries effect marketing strategy and drawing Read more...

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 5 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	EWU Library Reserve Section	Non-fiction	658.8'48 CAI 1996 (Browse shelf(Opens below))	C-1	Not For Loan		1144
Text	EWU Library Reserve Section	Non-fiction	658.8'48 CAI 1996 (Browse shelf(Opens below))	C-2	Not For Loan		1145

Total holds: 0

Includes bibliographical references and indexes.

TOC Contents: 1. Scope and Challenge of International Marketing --
2. Global Business Environment --
3. Geography and History: The Foundations of Cultural Understanding --
4. Cultural Dynamics in Assessing Global Markets --
5. Business Customs and Practices in Global Marketing --
6. Political Environment: A Critical Issue --
7. International Legal Environment --
8. Researching Global Markets --
Appendix: Sources of Secondary Data --
9. Emerging Markets and Market Behavior --
10. Multinational Market Regions and Market Groups --
11. Developing Global Marketing Strategies: Planning and Organization --
12. Export Trade Mechanics and Logistics --
13. Developing Consumer Products for Global Markets --
14. Marketing Industrial Products and Business Services --
15. International Distribution System --
16. Global Advertising and Promotion Effort --
17. Personal Selling and Personnel Management --
18. Pricing for International Markets --
19. Financial Requirements for Global Marketing --
Country Notebook --
A Guide for Developing a Marketing Plan.

Summary:
This text pioneered the environmental/cultural approach to international marketing, emphasising the way in which culture and environment of different countries effect marketing strategy and drawing Read more...

Saifun Momota

There are no comments on this title.

to post a comment.