Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993. Edition: 4th edDescription: xviii, 900 p. : ill. ; 25 cmISBN: 0256105316; 9780256105315Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1993Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	EWU Library Reserve Section	Non-fiction	658.802 CRS 1993 (Browse shelf(Opens below))	C-1	Not For Loan		3002

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Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.

Includes bibliographical references and index.

Sagar Shahanawaz

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