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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

By: Cravens, David WContributor(s): Lamb, Charles W | Cravens, David W. Strategic marketing management cases and applicationsMaterial type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993. Edition: 4th edDescription: xviii, 900 p. : ill. ; 25 cmISBN: 0256105316; 9780256105315Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1993Online resources: WorldCat details
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.802 CRS 1993 (Browse shelf(Opens below)) C-1 Not For Loan 3002
Total holds: 0

Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.

Includes bibliographical references and index.


Sagar Shahanawaz

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