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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: TextTextPublisher: Boston ; London : Allyn and Bacon, c1993Edition: 6th ed.Description: xii, 720 p. ; 26 cm.ISBN: 0205142443; 0205142427; 9780205142422.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
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Non-fiction 658.8 KES (Browse shelf) C-1 Not For Loan 2953
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Includes index

Business Administration

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