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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: TextTextPublisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Description: 1 v. (various pagings) : ill. (some col.) ; 27 cm.ISBN: 0538813687; 9780538813686.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
List(s) this item appears in: Marketing | Principles of marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 LAP 1992 (Browse shelf) C-1 Not For Loan 2952
Total holds: 0
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658.8 KOP 2018 Principles of marketing / 658.8 KOS 2008 Social marketing : 658.8 LAM 1995 Marketing / 658.8 LAP 1992 Principles of marketing / 658.8 LEM 2010 Marketing: 658.8 LOS 2011 Services marketing : 658.8 MAR Marketing /

Includes bibliographical references and indexes.

Business Administration

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