Gaining and sustaining competitive advantage / Jay B. Barney.
By: Barney, Jay B.Material type: TextPublisher: Reading, Mass. : Addison Wesley Publishing, c1996Description: xxi, 570 p. : ill ; 25 cm.ISBN: 0201512858; 9780201512854.Subject(s): Industrial management | Strategic planningDDC classification: 658.4 Online resources: WorldCat details
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||658.4 BAG 1996 (Browse shelf)||C-1||Not For Loan||3578|
Barney, Jay B.
Gaining and sustaining competitive advantage.
Reading, Mass. : Addison-Wesley Pub. Co., c1997
Includes bibliographical references and index
Ch. 1. What Is Strategy? --
Ch. 2. What Is Performance? --
Ch. 3. Evaluating Environmental Threats --
Ch. 4. Evaluating Environmental Opportunities --
Ch. 5. Evaluating Firm Strengths and Weaknesses: Resources and Capabilities --
Ch. 6. Competitive Strategies: Cost Leadership --
Ch. 7. Competitive Strategies: Product Differentiation --
Ch. 8. Cooperative Strategies: Tacit Collusion --
Ch. 9. Cooperative Strategies: Strategic Alliances --
Ch. 10. Vertical Integration Strategies --
Ch. 11. Diversification Strategies --
Ch. 12. Organizing to Implement Diversification Strategies --
Ch. 13. Merger and Acquisition Strategies --
Ch. 14. Global Strategies.
Why are reviewers so enthusiastic about Jay Barney's Gaining and Sustaining Competitive Advantage? Because this new book demonstrates how to put theory into practice, creating an exciting new perspective on the field of strategy and its applications. As Dr. Barney says in his preface, "There really isn't anything quite as practical as a good theory." This cutting-edge text develops a framework that emphasizes the Read more...