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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Churchill, Gilbert A.
Contributor(s): Peter, J. Paul.
Material type: TextTextPublisher: Burr Ridge, Ill. : Irwin, c1995Description: xxxii, 703 p. : col. ill., col. maps ; 27 cm.ISBN: 0256125392; 0256173672 (annotated instructor's edition); 9780256125399 .Subject(s): MarketingDDC classification: 658.8 Online resources: WorldCat details
Contents:
Table of contents Marketing: creating value for customers -- Marketing environment -- Meeting social and ethical standards in marketing -- Marketing in a global environment -- Strategic marketing planning -- Creating a marketing plan -- Implementing and controlling the marketing effort -- Marketing research: information and technology -- Consumer behavior -- Organizational buying behavior -- Marketing segmentation -- New products -- Existing products -- Services -- Fundamentals of pricing -- Pricing goods and services -- Managing distribution channels -- Wholesaling, retailing, and physical distribution -- Communications mix -- Advertising, sales promotion, and publicity -- Personal selling and sales management -- Maintaining competitive advantage -- Mathematics used in marketing.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 CHM (Browse shelf) C-1 Not For Loan 6735
Text Text EWU Library
Reserve Section
Non-fiction 658.8 CHM (Browse shelf) C-2 Not For Loan 6736
Text Text EWU Library
Reserve Section
Non-fiction 658.8 CHM 1994 (Browse shelf) C-3 Not For Loan 7433
Text Text EWU Library
Circulation Section
Non-fiction 658.8 CHM (Browse shelf) C-4 Available 7434
Text Text EWU Library
Circulation Section
Non-fiction 658.8 CHM (Browse shelf) C-5 Available 7435
Text Text EWU Library
Circulation Section
Non-fiction 658.8 CHM (Browse shelf) C-6 Available 7436
Text Text EWU Library
Circulation Section
Non-fiction 658.8 CHM (Browse shelf) C-7 Available 7437
Total holds: 0

Includes bibliographical references (p. 655-674) and indexes.

Table of contents Marketing: creating value for customers --
Marketing environment --
Meeting social and ethical standards in marketing --
Marketing in a global environment --
Strategic marketing planning --
Creating a marketing plan --
Implementing and controlling the marketing effort --
Marketing research: information and technology --
Consumer behavior --
Organizational buying behavior --
Marketing segmentation --
New products --
Existing products --
Services --
Fundamentals of pricing --
Pricing goods and services --
Managing distribution channels --
Wholesaling, retailing, and physical distribution --
Communications mix --
Advertising, sales promotion, and publicity --
Personal selling and sales management --
Maintaining competitive advantage --
Mathematics used in marketing.

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