Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G Contributor(s): Kanuk, Leslie Lazar Material type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997. Edition: 6th edDescription: xv, 672 p. : ill. (some col.) ; 26 cmISBN: 0133729885; 9780133729887; 013719501X; 9780137195015; 8120312880Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 1997Online resources: WorldCat details

Contents:

TOC Introduction to the study of consumer behavior. The diversity of consumer behavior -- Consumer research -- Market segmentation -- The consumer as an individual. Consumer needs and motivation -- Personality and consumer behavior -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and persuasion -- Consumers in their social and cultural settings. Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultural aspects of consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The consumer'

Summary: Summary: This textbook discusses basic consumer behavior, research findings, and applied marketing examples.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 5 )
Title notes ( 5 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8342 SCC 1997 (Browse shelf(Opens below))	C-1	Not For Loan	7547
Text	Dr. S. R. Lasker Library, EWU		658.8342 SCC (Browse shelf(Opens below))	C-2	Available	276-7548
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8342 SCC 1997 (Browse shelf(Opens below))	C-3	Available	7549
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8342 SCC 1997 (Browse shelf(Opens below))	C-4	Available	7550
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8342 SCC 1997 (Browse shelf(Opens below))	C-5	Available	7551

Total holds: 0

Browsing Dr. S. R. Lasker Library, EWU shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.83 MCC Contemporary marketing research :	658.83 MOQ Qualitative marketing research :	658.83 ZIE Exploring marketing research	658.8342 SCC Consumer behavior /	659.1 HAA Advertising and promotion :	659.1 HAA Advertising and promotion :	659.1 HAP Planning for power advertising :	Next

Includes bibliographical references and indexes.

TOC Introduction to the study of consumer behavior. The diversity of consumer behavior --
Consumer research --
Market segmentation --
The consumer as an individual. Consumer needs and motivation --
Personality and consumer behavior --
Consumer perception --
Learning and consumer involvement --
The nature of consumer attitudes --
Consumer attitude formation and change --
Communication and persuasion --
Consumers in their social and cultural settings. Group dynamics and consumer reference groups --
The family --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultural aspects of consumer behavior --
Cross-cultural consumer behavior: an international perspective --
The consumer'

Summary:
This textbook discusses basic consumer behavior, research findings, and applied marketing examples.

Sagar Shahanawaz

There are no comments on this title.

to post a comment.