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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: TextTextPublisher: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997Edition: 6th ed.Description: xv, 672 p. : ill. (some col.) ; 26 cm.ISBN: 0133729885; 9780133729887; 013719501X; 9780137195015; 8120312880.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 Online resources: WorldCat details
Contents:
Table of contents Introduction to the study of consumer behavior. The diversity of consumer behavior -- Consumer research -- Market segmentation -- The consumer as an individual. Consumer needs and motivation -- Personality and consumer behavior -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and persuasion -- Consumers in their social and cultural settings. Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultural aspects of consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The consumer'
Summary: Summary: This textbook discusses basic consumer behavior, research findings, and applied marketing examples.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8342 SCC 1997 (Browse shelf) C-1 Not For Loan 7547
Text Text EWU Library
658.8342 SCC (Browse shelf) C-2 Available 276-7548
Text Text EWU Library
Circulation Section
Non-fiction 658.8342 SCC 1997 (Browse shelf) C-3 Available 7549
Text Text EWU Library
Circulation Section
Non-fiction 658.8342 SCC 1997 (Browse shelf) C-4 Available 7550
Text Text EWU Library
Circulation Section
Non-fiction 658.8342 SCC 1997 (Browse shelf) C-5 Available 7551
Total holds: 0

Includes bibliographical references and indexes.

Table of contents Introduction to the study of consumer behavior. The diversity of consumer behavior --
Consumer research --
Market segmentation --
The consumer as an individual. Consumer needs and motivation --
Personality and consumer behavior --
Consumer perception --
Learning and consumer involvement --
The nature of consumer attitudes --
Consumer attitude formation and change --
Communication and persuasion --
Consumers in their social and cultural settings. Group dynamics and consumer reference groups --
The family --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultural aspects of consumer behavior --
Cross-cultural consumer behavior: an international perspective --
The consumer'

Summary:
This textbook discusses basic consumer behavior, research findings, and applied marketing examples.

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