|Item type||Location||Collection||Call number||Copy number||Status||Date due|
|E-Book||E-book||Non Fiction||362.10688 LES 2013 (Browse shelf)||Not for loan|
|Text||Reserve Section||Non Fiction||362.10688 LES 2013 (Browse shelf)||C1||Available|
|Text||Circulation Section||Non Fiction||362.10688 LES 2013 (Browse shelf)||C-2||Available|
|361.765492 CHL 1989 Let grassroots speak :||361.765492 HOS 1998 Supporting citizen's initiatives :||361.765492 HOS 1998 Supporting citizen's initiatives :||362.10688 LES 2013 Social marketing and social change :||362.19897 DIS 2008 Discourses on aging and dying /||362.19897 DIS 2008 Discourses on aging and dying /||362.19897 DIS 2008 Discourses on aging and dying /|
Includes bibliographical references and index.
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.