Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei.
By: Pitts, Robert A
Contributor(s): Lei, DavidMaterial type: TextLanguage: English Publisher: Cincinnati, OH : South-Western College Pub., c2000Edition: 2nd edDescription: xvii, 494 p. : ill. ; 26 cmISBN: 0324006993 (softcover : alk. paper); BD-DhEWUSubject(s): Strategic planning -- United States -- Case studies | Industrial management -- United States -- Case studies | Competition -- United States -- Case studiesDDC classification: 658.4012 LOC classification: HD30.28 | .P528 2000Online resources: WorldCat details
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||658.4 012 PIR (Browse shelf)||C-1||Not For Loan||9444|
Includes bibliographical references and index.
Table of contents Pt. 1. Building Competitive Advantage. Ch. 1. The Strategic Management Process. Case. The Restaurant Industry. Ch. 2. The Competitive Environment: Assessing Industry Attractiveness. Case. The Personal Computer Industry in 1998. Ch. 3. Firm Capabilities: Assessing Strengths and Weaknesses. Case 1. Pizza Hut. Case 2. General Motors Corporation. Ch. 4. Opportuinities for Distinction: Building Competitive Advantage. Case. 7-Eleven. Ch. 5. Shifts in Competitive Advantage: Responding to Environmental Change. Case 1. Timex and the Electronic Revolution. Case 2. Eastman Kodak and Digital Photography --
Pt. 2. Extending Competitive Advantage. Ch. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. Case 1. Exxon Corporation.
"Strategic Management, 2e explores how to build, extend, organize and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. Authors Robert Pitts and David Lei take an applied approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to bear for the reader."--BOOK JACKET.