Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei.
By: Pitts, Robert A
Contributor(s): Lei, David
Material type: 



Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 658.4 012 PIR (Browse shelf) | C-1 | Not For Loan | 9444 |
Includes bibliographical references and index.
Table of contents Pt. 1. Building Competitive Advantage. Ch. 1. The Strategic Management Process. Case. The Restaurant Industry. Ch. 2. The Competitive Environment: Assessing Industry Attractiveness. Case. The Personal Computer Industry in 1998. Ch. 3. Firm Capabilities: Assessing Strengths and Weaknesses. Case 1. Pizza Hut. Case 2. General Motors Corporation. Ch. 4. Opportuinities for Distinction: Building Competitive Advantage. Case. 7-Eleven. Ch. 5. Shifts in Competitive Advantage: Responding to Environmental Change. Case 1. Timex and the Electronic Revolution. Case 2. Eastman Kodak and Digital Photography --
Pt. 2. Extending Competitive Advantage. Ch. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. Case 1. Exxon Corporation.
Summary:
"Strategic Management, 2e explores how to build, extend, organize and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. Authors Robert Pitts and David Lei take an applied approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to bear for the reader."--BOOK JACKET.
Business Administration
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